Directly from Sephora's Website
What it does:
"Satisfy your lip gloss craving with Marc’s color-drenched, champagne grape-infused lip vinyl. This fully pigmented, plumping formula is infused with antioxidants, essential oils, and a hint of effervescence for a perfect pout with the highest shine. The patented, pillowed applicator glides on the lip vinyl for precise application with a lust-worthy finish." ~www.sephora.com
"Boom Boom" is a gorgeously pigmented, deep hot pink color. It's a plumping formula, but I didn't feel much tingling, if any at all. The formula is also smooth and comfortable, and the color is fairly long lasting.
Price - $28
Is it worth $28?
Just for the color, probably not, because I'm sure you could find other hot pink lip glosses that are very similar to this one... But if formula, texture, wear time, and packaging is important to you, I'd say $28 isn't TOO bad for a high-end gloss.
Let me know what you think.